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Opthalmic Imaging Systems Customer Surveys, Customer Insights, Message Development, Brand Positioning and Creative Briefing for Communications Materials. | 
Background Ophthalmic Imaging Systems is the Leader in digital imaging and Information Technology for the ophthalmologists. OIS was redesigning their image and needed insights on customers’ attitutudes and usage of their brand. | Assignment - Led customer research, to gain insights on new product concepts, pricing, brand attitudes and usage, customer satisfaction and key purchasing motivations for ophthalmic digital imaging equipment
- Developed brand positioning and message, wrote creative brief, managed creative team in the develop of new corporate communications materials
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