Services

We offer full service planning and management of IMC programs, starting with consumer
and marketplace research, strategy and in-market implementation.

Offerings Include:

Competitive and Marketplace Analysis
Customer Database Targeting, Segmentation Analysis and Strategy
Consumer Insights from Qualitative and Quantitative Research
Brand Strategy, Positioning and Message Development
Writing of IMC Strategic Plans
Creative Briefing, Creative Development and Execution
Media Planning and Buying
List Planning and Buying
Program Management
Program Analysis and ROI Modeling

More Details:

Competitive and Marketplace Analysis
We conduct analysis to help you understand your competitive landscape and consumer trends in your category. Who are your key competitors? What are their strengths and weaknesses? How are they positioned and how do they go to market?

Customer Database Analysis, Targeting and Segmentation
We work with your customer data to identify key opportunity segments within your customer base, we help identify your most valuable customers and their value to your organization.

• Identify key opportunity segments and create customer profiles

• Develop message strategy and contact strategy for each segment

• Develop up-sell and cross-sell strategy to increase customer loyalty and value

Consumer Insights/Qualitative Research

We start by working with you to define your research objectives - what key understandings do you want to learn about your customers or prospects? What are their perceptions, attitudes and usage of your brand and of the key competitors?

• Questionnaire writing for online surveys and one-on-one interviews
• Recruiting for and conducting surveys
• Survey analysis and recommendations

Brand Positioning and Message Development
Based on a deep understanding of consumer needs and purchase motivations about your brand and competitive analysis, we develop and test brand positioning statements and key messages.  This is designed to communicate what the brand means to consumers and how it can enhance and improve people's lives.

Integrated Marketing Communications Strategy and Planning
We develop complete Integrated Marketing Plans designed to generate measurable results and ROI.   Recommendations for a mix of media that best reaches your target consumer and delivers a strong consistent brand message. The plan may include defined communications objectives, consumer profiles, key message, creative brief, timelines and top line budget.

Creative Development
We work with our creative partners to develop relevant, impactful communications materials and manage the process through production and delivery, including:

• Brand Identity
• Print, TV and Radio Advertising
• Direct Mail
• Website Development
• Online Promotions, Email, Targeted Key Word Search and Search Engine Optimization
• In-store Retail Materials
• Collateral, Consumer and Corporate Brochures

Media and List Planning and Buying
We work with several excellent media and list planners and buyers to ensure that your message is delivered through vehicles that best reach your target consumer, in the most cost effective way.

Tracking and Measurement
We pride ourselves on our expertise in program measurement and tracking. We recommend and set in place measurement tools upfront, so that you know in the end whether your programs have met your objectives and are successful. This can include tracking of brand awareness and perceptions, customer satisfaction, response, customer value, sales, ROI, and web performance analysis.

Give us a Call Today at 415-332-4971
to Learn How We Can Help You Accelerate Your Business!