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Team We have a team of senior level associates, who are brought in as needed to provide strategic planning, creative development, media planning, hard-core analytics, and production to take your project from an idea to a results driven campaign. Marla Showfer Strategic Planner Cell: 415-215-4971  Marla Showfer is a strategic marketer with nearly 20 years of experience developing integrated marketing plans to build brands, customer relationships, sales and ROI. Marla began her career on the Agency side in direct and database marketing at Cramer-Krasselt and Grey Advertising's J. Brown & Associates, an agency that pioneered retail marketing. She has developed customer acquisition, retention and retail marketing programs for Hyatt, United Airlines, Motorola and HP. She is immersed in the world of driving consumers to action, driving response, retail traffic and sales. An enthusiast for all things measurable; from customer value to ROI; she brings this discipline to all work that she does. She has also worked on the client side in brand development, working on re-positioning of the Levi's brand as well as driving brand strategy for a variety of clients. She noticed that many marketers and agencies either did brand work that did not drive action or response work that did not build the brand; her philosophy and is to bring the two together. Marla earned a Master's Degree from the Medill School of Journalism, at Northwestern University,
Robin Spencer Arm Creative Director Robin Spencer Arm has more than twenty years of experience as a writer/Creative Director in the advertising industry. Robin's strength is the way she combines visual and verbal skills to create communications with impact.
She began her career in Chicago, developing ads for Ameritech, John Deere, Citibank, Midway Airlines, Princess Cruise Lines and Kraft Foods for J.Walter Thompson, NW Ayer and Campbell Mithun. In 1999, she moved to Detroit to head up the Buick account at McCann Erickson Detroit. Together with her partner, she was responsible for signing Tiger Woods to the Buick franchise and creating many memorable commercials with the celebrity golfer. Robin is a graduate of the University of Michigan School of Art and Design.
Media Partner GRP Media- Planning, Strategy and Buying  Guy Lay founded GRP Media in 1996 with a specific vision in mind of providing mid-sized clients and agencies superior media insights and service. These ideas sprung from over 18 years of media sales experience with companies like The Chicago Tribune, The New York Times, and Katz Communications. Having worked both sides of the desk helped Guy frame the negotiating strategy that GRP Media employs and crystallized the need for the highest level of service to GRP Media’s clients. Under Guy’s direction as CEO and President, GRP has become one of the largest media management agencies in the Midwest. Guy is involved with all of GRP Media’s clients as the agency’s senior Account Director.
GRP believes that there are no pre-conceived notions of what’s right, just the belief that the only correct media solutions are ones that are measurable, accountable and yield results for clients’ brands and products. GRPs staff of media planning professionals have extensive experience planning and buying all media and for all major business categories. They are active in the media marketplace 52 weeks a year, both nationally and in 200 local markets. This level of activity keeps the buyers knowledgeable about current conditions.
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